March 9th, 2010 | Simcha Weinstein | Comments Off on Why Heartland Meadow Meats?
By now, many of you are aware that Albert’s will be launching a new line of all natural beef products under the Heartland Meadow label, beginning in mid March. I wanted to make clear through this post (as I have received several emails about this), the difference between the Heartland Meadow line and our already existing Grateful Harvest line of beef. The Grateful Harvest line is an organic, grass-fed beef – as clean as it gets, with a wonderful and unique flavor profile. We could not be more proud to carry a product than we are of this beef. The reason we are launching the Heartland Meadow line is because we are responding to requests and feedback from our retail customers over the past year and a half. As the economy has taken a hard turn, many shoppers are taking a very serious look at how they spend their money. And while shoppers of organic and natural foods would certainly get excited about the organic, grass-fed option, for many shoppers however, the price point simply does not work. Because of this, we are introducing Heartland Meadow all natural beef. This is still a very clean product with amazing flavor, and for all the details and attributes of this beef you can both read about it and watch a short 3 minute video at this link on our website. The price point of the Heartland Meadow product is much closer to the price point of conventional beef, and as a result will allow more people to buy outstanding quality meat that is very clean and very flavorful. So, now we have two meat options at Albert’s: an organic grass-fed option, and an all natural grain-fed option. Enjoy them both!