September 13th, 2013 | Simcha Weinstein | Comments Off on Introducing Smart Signs!
Connect your customers to the information they need.
Now, you can connect your customers instantly to more information about how to select the best produce, great recipes for their favorite fruits and vegetables, and nutritional information with our new Smart Signs with QR Codes. Works with any iPhone, Android phone, Windows phone, or Blackberry with a QR code reader.
The 4 most frequently asked questions by shoppers of organic produce involve: product selection, flavor profile, nutritional information, and recipes. What if you could provide all of that information to your customers at the point of sale of every one of your organic produce items. Well, you can!
Introducing Albert’s Organics Smart Sign Program. It’s the most comprehensive signage program available today. Here’s how it works. We have designed over 250 beautiful organic produce POS signs – including every produce item available. On each sign is a specific QR Code that is a portal to product selection, flavor information, delicious recipes, and nutritional information. Any shopper with a smart phone can scan the QR code on the sign to connect instantly to information about the products they are buying.
How do you choose a ripe cantaloupe, or a ready-to-eat pear? What do you do with celeriac? What does napa cabbage taste like? How many calories are there in an avocado? The answers to these questions, and many more, are available for all produce items with a Smart Sign. By simply using these signs in your produce department, you are providing a window of information to your customers that can change the way they shop and buy food.
Downloading and Printing the Signs
You can download the signs from our website – and yes, they are free. That’s right, an entire set of POS signs (featuring amazing product information, unlike anything currently available) at no charge! The signs are set up on 13″x19″ sheets of paper, so, we encourage you to have them printed and cut professionally. Remember, you’re signage program is a reflection of how well you do everything else. Make it matter!
We recommend having them printed on very thick semi-gloss paper (120 lb. paper weight) that you can use a dry erase marker with for writing in your prices. To have all 250+ signs printed on this type of media and trimmed to size should come to less than $75 (average price for most printers including Kinkos, Postnet, etc) – a tremendous value for what you’ll be receiving.
We would even recommend going a step further and have the signs laminated for ultimate protection and longer lasting signs that are easier to wipe clean. These signs have the potential to change your customers shopping experience in your produce department, so… we encourage you to go the distance and make them look amazing. What we discourage is printing them out on an in-house printer on inexpensive flimsy paper. If the print is not strong, there is a likelihood that the QR Codes won’t work, which nullifies the purpose of the signs.
In addition to the POS signage we also have an 8.5×11 sign (click here to view the sign) that you can place in several key places throughout your department, which explains the program to your customers. Typically 2-3 signs strategically located will work. These signs have already been beautifully printed on thick card stock, and will arrive to you via your Albert’s driver sometime next week.
As you prepare for the upcoming holiday season, and look to have your produce department shine as the destination point (not just in your own store, but in your community) for the best organic food available, why not be the leader in providing the finest service and product information to your customers. Choose Smart Signs.
Good luck with your new signage program. We would love to see photos of how your department looks all dressed up with Smart Signs. If you like, please send us your photos to [email protected].