A View from the Right… the Right Side of the Brain, that is.

January 11th, 2013 | Simcha Weinstein | Comments Off on A View from the Right… the Right Side of the Brain, that is.

For many in our industry, our daily work involves getting great food onto the tables of people in our communities. The way this typically happens is through excellent operational execution from farmer, to distributor, to retailer, and then of course, into the shopping carts of our friends, families and neighbors.

But not all of us are involved in operations – making sure the food actually finds its way into a shopping cart. Like myself, and the wonderful team I work with in Marketing, our daily efforts focus more on using the right side of our brains – relying on our imaginative and non-linear functions to perform our jobs.

While it’s important that we get the food out the door; it’s also important that we tell the story of what we do, and why our products are so important. That’s where we come in, and that’s the role that many like us perform daily, using the skillset of art, writing and design in making our contributions. We don’t necessarily directly impact the food making it’s way into the shopping cart on any given day, but what we are responsible for is making sure that people find our products compelling, interesting, and desirable in the first place. We tell the story, and we do this through words, art, design, and concept.

We’re the right brain of an organization, and chances are the creative people who make up your company’s right brain, understand a bit about what it’s like being on the outside looking in. Growing up and being interested and excited about art or writing, often gains much less support than you might imagine. As a child those activities are often perceived as hobbies, but not really encouraged as a potential career or life choice. If you have potential with more linear activities like science and math, then the doors fly open very wide and your opportunity space is seen as limitless.

People who like to tell stories, whether it’s through their art or writing or whatever creative avenue they channel, have to work incredibly hard, and often against heavy odds to end up using their talents in their life’s work. No one is a more incredible example of this than children’s book author and illustrator, Jarrett J. Krosoczka. He does an amazing job of detailing the challenges of growing up right brained in a left brained world, even with plenty of family support. His talk is beautiful, touching, and compelling, and I am confident you will not be disappointed that you watched his short presentation entitled, “How A Boy Became an Artist”.

It’s not about our industry, it’s not about food (although it does get a mention), nor the environment or business. It’s just a beautiful story, told in a funny and delightful manner; and is perfect viewing as we head into the weekend. Enjoy.