July 10th, 2012 | Simcha Weinstein | Comments Off on Albert’s New Website
At Albert’s Organics we’re excited to announce the launch of our new website. Did we go with a slick, updated new look? No, that’s not really our style. We’d describe it more as an artisan-style website. But most importantly, it provides very easy navigation, and is loaded with some truly great content. Even though the web address at the top of the page reads albertsorganics.com, we see this as your website and we want to make sure that you are able to take advantage of the many tools that we provide that can assist your retailing efforts. To that end, below is a refresher/reminder of some of what you can find and take advantage of as you visit our new site:
Albert’s Organics video series is entitled Beneath the Soil. These bi-monthly videos will cover questions from you, our customers, and discuss them in a relaxed video conversation. As with all the content we provide, we are confident that you will find this tool both helpful and enjoyable.
“The Organic College” is part of our series of educational outreaches, following the highly successful and award winning Organic Produce College. The Organic College provides extensive information on the organic industry including farming, food handling, manufacturing, as well as the art of retailing. The College is a compilation of 15 lessons covering topics ranging from understanding organic certification to learning about genetically modified foods, and much more.
The “Organic Produce College” is a series specifically aimed at produce buyers, merchandisers, produce associates and managers, as well as store managers and owners. Our program focuses on the unique needs of organic produce operations and merchandising. Within our program, you will find twenty brief lessons that reflect much of what we have learned over the past 30 years about retailing organic produce successfully and profitably.
The 3rd in our series of online training programs is The Meat College. This training tool details everything you need to know about Organic & Natural Meat. This course walks you through all aspects of the rules, regulations, and knowledge base involved in retailing organic and natural meats.
Organic Produce Handbook:
The Organic Produce Handbook is the definitive manual on the care, handling, and marketing of organic fresh produce. We feel like this one is a must for any produce department – providing excellent training, whether it’s for a new manager who already has produce experience, or for an associate who is just beginning in the field. The beauty with this manual is that you can download it, keep it handy on your computer for regular reference, or print out as many copies as you like for everyone in your department. The handbook covers 23 topics and we hope that it serves as a useful tool as you continue this amazing journey of working with organic fresh foods.
Albert’s Organics Blog: Fresh Perspectives
Fresh Perspectives is our very popular blog that keeps you up-to-date and engaged with the issues and events surrounding the organic and natural foods industry. We bring you a range of perspectives that not only cover the organic industry, but also cover the larger issues, concerns, and news facing our environment. As of today, there are nearly 250 articles/postings to enjoy!
Twice per week, via our e-marketing newsletters (of which your reading one right now), we send out to all of our retail customers an article featuring tips and strategies for successfully retailing organic fresh foods. These articles are written by Simcha Weinstein, both our Marketing Director and Retail Specialist, who has over 35 years experience in the Organic and Natural Foods industry. Over the past 11 years, since we began with these articles, they have proven to be an invaluable resource for our retail customers. All of these newsletters are archived on the website.
To help you merchandise and market your retail operation, Albert’s has provided custom designed POS materials that you can download, print and use in your store. These signs, posters, and banners will help you to visually communicate to your customers “the organic story” and help your shoppers see your retail operation as a destination point for organic and natural foods.
Thanks for taking the time to check out and explore our new website. We hope you find it enjoyable and beneficial. Your feedback is always welcome, so we look forward to hearing from you soon.