Are You Creative? Absolutely!

June 29th, 2012 | Simcha Weinstein | Comments Off on Are You Creative? Absolutely!

In our everyday work world, there’s a tendency to view ourselves as either creative or analytical. The creative types are the writers, designers, artists, photographers – those who typically end up working in Marketing. And those whose minds lean more towards the analytical tend to work in operations, procurement, and the like – areas where that strong linear mind can excel.

What’s interesting about this grouping is that when someone has a strong linear, practical mind, we don’t necessarily see that as a gift. It’s how we expect (and often hope) our minds will work. On the other hand, when someone has a strong creative bent, we see that more as a type of skill, when in fact, it’s just a different way of using our minds.

If you’re not used to tapping into the creative side of your brain, it’s easy to feel pretty insecure about expressing your creativity or imagination. It’s as if you feel like you’re going “out there”, where the mind really isn’t comfortable. And over time what happens is that we over-rely on our analytical side and come to believe that we’re simply not someone with creative talents. That’s for other people – those who have that gift.

While being creative may be a gift – it’s a gift that I would argue we all have. Some are simply more confident in expressing it, and some have more experience tapping into it, but I don’t buy into this model that we are either creative or analytical, and the two cannot occupy our brains at the same time.

We need creativity, not just in the work place, but in our lives. Being creative doesn’t mean that you suddenly begin writing poetry or take up painting. Being creative is all about how you allow your mind to experience the world. This may be a tough one for some, but 2+2 does not always equal 4. If you understand that your thoughts and ideas do not always make sense, and you can get comfortable with that – then you’re on the right track. Not everything we do or experience can be absorbed simply by using our analytical or linear brain functions. Those aspects of the mind (while well regarded) are not always the correct tool for understanding a given situation. Sometimes, letting a situation not make sense, and not trying to even figure it out, is the real key to creativity, and in turn, it is often the real key to better understanding and moving a situation forward.

We’re all creative, and we should all feel confident and excited to tap into that aspect of our being. It’s not only fun and interesting, but sometimes it’s just the right tool for the job.