March 30th, 2012 | simcha | No Comments »
Customers want to feel what they buy is authentic, but “Mass Customization” author Joseph Pine says selling authenticity is tough because, well, there’s no such thing. In this 14 minute video below, Pine talks about a few experiences that may be artificial but make millions anyway.
According to the presenter, authenticity is fast becoming the new consumer sensibility. His presentation is definitely worth the 15 minutes. Enjoy.