Archive for February, 2010

How Compelling is Your Produce Department?

February 26th, 2010 | Simcha Weinstein | 3 Comments »

When people first enter into the produce section are they so blown away by your product, merchandising, and marketing efforts that they cannot help but to begin shopping, or does your department simply remind your customers of every other place they shop and you are simply convenient for them today? The key to success in retailing is to avoid ordinary!

The Land of the Long White Cloud

February 19th, 2010 | melody | Comments Off on The Land of the Long White Cloud

My final day in New Zealand is a Saturday, and apple grower Tom Masterson takes me to a cave underneath Huka Falls, that drains from Lake Taupo. It’s truly an adventure to advance inside a little cave underneath these magnificent falls. It allows me the perfect time to sit and reflect on my New Zealand journey and what a magnificent place it is – this land of the long white cloud.

New Zealand Sure Looks Good Up Here!

February 17th, 2010 | melody | Comments Off on New Zealand Sure Looks Good Up Here!

On day five of my trek, I meet Rob Wilson – a grower who lives so far away and tucked in the hills that we need to travel via a small airplane to his farm. I am thrilled by the adventure!

New Zealand Apples – An 8,000 Mile Journey

February 12th, 2010 | melody | Comments Off on New Zealand Apples – An 8,000 Mile Journey

8,000 miles seems like a pretty hearty distance, and initially it’s easy to think in terms of what a giant carbon footprint this must leave. But here’s the interesting data. Modern cargo ships are a very effecient method for moving product.

Soil Obsession

February 10th, 2010 | melody | Comments Off on Soil Obsession

One of the leading soil scientists in the world, Frank van Steensel, works with one of our orchards here in New Zealand – Te Moe Orchards. As a result of the work that Frank has done with this orchard, it is one of the most widely studied and followed orchards in the world.

Compost Brew . . . New Zealand Style

February 5th, 2010 | melody | Comments Off on Compost Brew . . . New Zealand Style

The compost is being cooked (not to put directly onto the soil), but rather to make some kind of special tea! You can really feel how proud they are of this tea-making process. They take the compost and feed it to the worms to digest and the worms in turn make beautiful castings.

It’s All About the Soil!

February 3rd, 2010 | melody | Comments Off on It’s All About the Soil!

On day two of my trip, it becomes clear to me that organic farming in New Zealand is all about the soil.